8 Branding Trends for 2023: Inspiring Graphic Design Trends
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PUBDEC can help you make a strong, lasting impression on your customers this coming year with these top branding trends for 2023.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”21977″ img_size=”full”][ohio_text text_typo=”null”]Do you want your brand to stand out?
Whatever your business or activity is; it is crucial to create a solid and easily identifiable brand. Because whether you’re using branding the right way or not, can either make or break your business image.[/ohio_text][vc_column_text]
1. Nostalgia
[/vc_column_text][vc_column_text]This first trend sees brands traveling back in time to find new inspiration. Retro and nostalgic styles are being revived with a contemporary edge, resulting in a style we’ve dubbed “daring nostalgia.” The benefits of nostalgia are obvious – it’s a strategy that allows brands (and designers) to express themselves in an exciting, vibrant way while also tugging on the heartstrings and memories of their customers (who may not know they’re doing it).[/vc_column_text][vc_single_image image=”21980″ img_size=”full” alignment=”center”][ohio_text text_typo=”null”]Branding & Illustrations for Oishi Market イラスト
[/ohio_text][vc_column_text] “Whether psychedelic patterns, layered three-dimensional type, or retro colors, we’ll see design and branding go backward in time, contrasting with minimalism,” says brand designer and founder of pink pony creative, Kristy Campbell. “Daring nostalgia is a strategy that allows brands and designers to express themselves in an entertaining, daring, and vibrant manner. The trick is ensuring that a brand remains timeless over time.”[/vc_column_text][vc_column_text]
2. Powerful Use of Color
[/vc_column_text][vc_gallery interval=”3″ images=”21984,21983,21981″ img_size=”full”][vc_column_text]Grab your shades because we expect to see increasing impactful colour combinations across branding and graphic designs next year. Designers are likely to use clashing and contrasting colours to make an impact, such as this branding for Seoul‘s Doosan Art Centre, which depicts three colours colliding through a mish-mash of geometric shapes. “I think that increasingly impactful colour combinations will be used across branding & graphic design to enhance visibility,” says Kristy. “Brands need ways to create scroll-stopping graphics – and colour will always be one of these!”[/vc_column_text][vc_single_image image=”21986″ img_size=”large” alignment=”center”][vc_column_text css=”.vc_custom_1670247705568{margin-left: 220px !important;}”]Branding of gotoskincare[/vc_column_text][vc_column_text]In addition, brands may be looking to align their brand identity with certain colors to help boost brand recognition. For example, McDonald’s uses a bright yellow color scheme for its Happy Meal toys. To make your marketing messages stand out, consider using a single color that can be easily recognized. Alternatively, if you want to stick to a single hue that packs a powerful punch (like the bold orange of Apple), check out these cosmetic mockup examples. ‘I think that more impactive combinations of color will be utilized across branding and graphic design,’ says Kristy. ‘We’re all stuck to our devices, so we need ways to create scroll-stopping graphics – and color will ALWAYS be one of those things!’[/vc_column_text][vc_column_text]
3. Photographic Branding
[/vc_column_text][vc_column_text]Illustration has experienced a surge in popularity in recent years, but it faces stiff competition from Photography, which will be utilized to create brand identities that are both immersive and human in 2023. An example of this is PayPal’s decision to refresh its branding with an ‘People First’ photo-centric campaign designed by New York-based agency Gretel. [/vc_column_text][vc_single_image image=”21992″ img_size=”Full” alignment=”center” css=”.vc_custom_1670317890929{margin-top: -20px !important;}”][vc_single_image image=”21993″ img_size=”Full” css=”.vc_custom_1670317318436{margin-top: 20px !important;}”][vc_column_text css=”.vc_custom_1670317767554{margin-left: -230px !important;}”]
The PayPal brand refresh by Gretel places an emphasis on human-centric photography in interaction with the brand’s logo.
[/vc_column_text][vc_column_text]In 2023, brand trends will steer towards photography, as a more tangible and instant medium than illustration, and a medium that can translate seamlessly into motion video for advertising campaigns and social media. It’s not just all doom and gloom for illustration though, with more brands expected in the future to blend illustrations and 3d graphics into photographic settings, resulting in a surreal or playful outcome. Take IKEA’ s longstanding ‘Wonderful Everyday’ campaign (designed by Mother London) as an example, and apply this human-centric approach to static ads or video social posts.[/vc_column_text][vc_single_image image=”21994″ img_size=”full”][vc_column_text css=”.vc_custom_1670318764579{margin-top: -35px !important;}”]
Mother London’s surrealist-tinted ‘The Wonderful Everyday’ campaigns for IKEA use photography and photographic digital collages as a central theme across print, TV, and digital.
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4. “NEW ECO”
[/vc_column_text][vc_column_text]While eco-brandings continue to grow as a movement it is moving in a minimalist, futuristic direction resulting in simple, monochromatic color palettes. Gone are the earth tones and softer treatments.[/vc_column_text][vc_single_image image=”21997″ img_size=”Full” css=”.vc_custom_1670323814561{margin-top: -18px !important;}”][vc_column_text]Amar Caribe branding by Enrique Puerto
[/vc_column_text][vc_column_text css=”.vc_custom_1670320190174{margin-bottom: -20px !important;}”]The new iteration of eco branding is more minimal, aspirational, and future-focused. Bronte of Dash of milk agrees: We’re seeing plenty of more simplified color palettes and brands are looking for a way to add a futuristic twist to the classic neutral approach.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”21998″ img_size=”Full” alignment=”center”][ohio_text text_typo=”null”]these product packaging designs from Carbon Theory and Public Goods are super-simple and stripped back with little-to-no recognizable branding.[/ohio_text][vc_column_text]
5. Animated Logos
[/vc_column_text][vc_column_text]According to Ruby, the founder of The Brand Kit, “the shift to video-based content has impacted the potency of traditional branding, and I’m convinced we’ll see more animated logos in 2023.”[/vc_column_text][vc_single_image image=”22000″ img_size=”Full”][vc_column_text]There is also a meaning behind Google’s moving logo. A microphone, a four-color G, and a line of listening dots, as well as Google’s name, the GIF is an image that represents search engine services quickly and stylishly.
“Animation is a distinctive approach for companies to convey their story and stand out from the competition while permitting marketers to bundle a brand’s message into a succinct, fascinating, and amusing narrative that will remain in consumers’ minds like a static image cannot.”[/vc_column_text][vc_single_image image=”22001″ img_size=”Full”][vc_column_text]
6. Statement Typography
[/vc_column_text][vc_single_image image=”22002″ img_size=”Full”][vc_column_text]The best method to give your words more significance is using the upcoming trend. The popularity of simple sans-serif type is giving way to statement typography as many designers choose outrageous fonts to make their work stand out from the competition.
Since so many companies have recently chosen to use simple Swiss san-serif typography, designers are now relying more on typographic flourishes to distinguish their businesses, according to Keiron.[/vc_column_text][vc_single_image image=”22003″ img_size=”Full”][ohio_text text_typo=”null”]Norman Walsh (China) by Zhihua Duan[/ohio_text][vc_column_text]Since so many companies have recently chosen to use simple Swiss san-serif typography, designers are now relying more on typographic flourishes to distinguish their businesses, according to Keiron.[/vc_column_text][vc_column_text]
7. Liquid Gradients
[/vc_column_text][vc_column_text]Liquid gradients, which are molten and lax, are the newest twist on the time-honored pattern of gradient color. Liquid gradients feel freer than their flawlessly blended counterparts and smoothly transition from static to animated. They can be glossy and greasy or given an artistic touch with painterly texture. Packaging and backgrounds are immediately made more interesting by these artistic color effects. Alternatively, why not give logos and websites a sci-fi twist by drenching the font in a liquid gradient effect?[/vc_column_text][vc_single_image image=”22004″ img_size=”full”][vc_column_text]
8. Sci-Fi Logos
[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=30hR–NIZhE” align=”center”][vc_column_text]Automobile manufacturer Skoda most recent makeover serves as a superb example of futuristic style. The company is promoting all-electric automobiles, and the internally developed sci-fi emblem expresses the brand’s digital future and harmonizes it with the identities of other tech-focused auto businesses.[/vc_column_text][vc_single_image image=”22005″ img_size=”full”][ohio_text text_typo=”null”]The new logo on the front of the car[/ohio_text][vc_column_text]It’s not surprising that brand identities with a decidedly futuristic flavor will start to emerge in 2023 as more firms look towards a post-pandemic future characterized by climate change and constantly developing technology. There are undoubtedly benefits for firms in adopting a futuristic approach to branding. Brands that appear to be lightyears ahead of rivals will have a strong presence in the eco- and tech-conscious marketplaces of the near future since consumers are already actively searching out sustainable, all-electric, or technologically inventive items.[/vc_column_text][vc_gallery interval=”3″ images=”22007,22008,22009″ img_size=”full”][vc_column_text css=”.vc_custom_1670324365131{margin-top: -40px !important;}”]Trends are not simply passing fads—these 2023 graphic design trends and font trends set the benchmark for designers to produce creative work that feels fresh, relevant, and cutting-edge.
With futuristic design trends likely to make a sci-fi statement in 2023, alongside colorful liquid gradients and immersive brand photography, there’s plenty to get excited about in the year ahead.[/vc_column_text][vc_zigzag color=”black” align=”left” el_width=”20″ el_border_width=”8″][ohio_text text_typo=”null”]Source:
